Internal Brand Engagement

When you have a strong, authentic brand voice that’s consistent in everything you write, internal or external, your people are happier and more engaged. They’re also more likely to read, understand, and act on internal communications.

This hands-on workshop will provide you with tips & tools to create a voice that can help to shape and define your culture – which is better for your business, and your customers. And how to:

• Rethink your brand’s voice and use it to engage your people
• Bring your brand promise to life in your internal communications
• Win people’s trust – even when you have to give them bad or life-changing news
• Learn from some of the world’s biggest brands’ successes– and most embarrassing failures

Anelia Varela, US Director

The Writer